Digital Advertising & Marketing Associate - Ellington
Posted to Careers: Monday, September 26, 2022
Work in a positive team environment to present and promote post & beam barns, custom garages, sheds, pavilions, custom timber framing, and more to prospective & existing customers in New England and nationwide. This Digital Advertising & Marketing Associate position is based at our Ellington, CT Timber Frame Facility.
The Barn Yard, a construction company established in 1984 specializing in sheds, post & beam barns, garages, and light commercial projects, is searching for a Digital Advertising & Marketing Associate at our Ellington, CT location. Our company has built & delivered thousands of sheds and custom projects in the New England area and continues to grow.
Job Description
PRIMARY FUNCTION
The Digital Advertising & Marketing Associate reports to the Marketing Manager and leads all functions and processes related to digital advertising and social media.
RESPONSIBILITIES
- Plan and execute a nationwide digital advertising & social media strategy
- Create applicable content that reaches The Barn Yard’s target customers and audience daily
- Observe and answer to users while promoting participation and boosting sales
- Develop and increase outreach efforts through online and digital media
- Oversee and participate in design efforts across digital platforms and media
- Create and manage targeted promotions and campaigns on the web
- Manage efforts in building online reputation
- Monitor and respond to online reviews and messages
- Review analytics, create reports, and adjust strategy as needed
- Research audience preferences and stay up to date with current trends
- Website updates & SEO (uploading, writing, HTML coding)
EXPERIENCE & SKILLS
- Expert at Google Ads and AdWords
- Expert at online/digital marketing strategies
- Expert at search engine optimization
- Ability to create enticing animated HTML5 ads using existing content
- Ability to understand past and future trends in digital/social content
- Able to effectively communicate information and ideas in both written and visual format
- In-depth knowledge and understanding of social media platforms & influencers and how to best utilize for maximum return
- Demonstrated creativity and documented immersion in social media brand management, especially in the construction industry
- Expert at using Adobe creative software
- Strong sense of design
- Strong writing skills
- High level of attention to detail
- Self-motivated & independent thinker
- Self-starter & able to take direction
- Ability to multitask and work in a fast-paced, demanding work environment
- Willing to adapt to a changing work environment
EDUCATION
- Bachelor's degree in Marketing, New Media, Communications, or related field preferred
- 3-5 years experience in designing digital ads, setting up & managing targeted campaigns that convert, and detailed reporting
- 3-5 years experience in social media brand management and content development
Job Type: Full-time
Interested candidates should complete the Application for Employment and forward with your resume to careers [at] thebarnyardstore.com.